---
title: "Recap: Preparing for the New Era of Invisible Design (UI/UX)"
description: User Experience Strategist and Presenter, Thom Milkovic, discussed a UI no one will see, touch or click and the contextual content as a new form of UI. He spoke a little on the fundamentals of adaptab
image: https://techinmotion.com/hubfs/TIM-Blog-Feature-Photos-events-3-1.png
---

# Recap: Preparing for the New Era of Invisible Design (UI/UX)

 Jan 10, 2014 [ Tech in Motion ](https://techinmotion.com/blog/author/tech-in-motion)

For their 14th meetup, [Tech in Motion: San Fransisco](http://www.meetup.com/TechinMotionSF/) explored the new era of invisible design (UI/UX). 

Members gathered at the Infinity Club Lounge for a night of networking and learning about the principles and best practices in this new era of design.

![IMG_8073](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)

The night started off with delicious pizza, drinks, and lots of networking. Once everyone grabbed a few slices and sat down, User Experience Strategist and Presenter, Thom Milkovic, discussed a UI no one will see, touch or click and the contextual content as a new form of UI. He spoke a little on the fundamentals of adaptable information design, the war between personalization and relevance, predicting user behavior and fulfilling specific needs, and using the power of Invisible Design responsibly.

![IMG_8120](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)

[Thom Milkovic](http://www.linkedin.com/profile/view?id=65410&locale=en_US&trk=tyah&trkInfo=tas%3Athom%20mil%2Cidx%3A1-1-1) is a UX strategist/designer and founder of [Visibl.co.](http://visibl.co/) For two decades, he has assisted a broad variety of startups, as well as added value to recognizable brands such as SAP, TRX, CNN, UPS, Citrix, Samsung, Mapquest, Holiday Inn, and Geocaching. Thom has guided creative groups and development teams, and worked hands-on with all types of experience design challenges, consistently bringing one fundamental philosophical approach into all his results. For him, every little detail communicates a critical piece of the overarching story.

![IMG_8076](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)

After the presentation, Thom hung around to meet Tech in Motion's members and answer questions, give advice, and best of all, educate people further on Invisible Design. It was a great event, and we really appreciate Thom coming out to lead it!

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