Verizon Communications, the largest U.S. wireless communications service, broadband, and telecommunications company, and Tech in Motion Events, a national event series with over 60,000 members, have recently announced a new arm of their partnership in order to create a short-run, custom event series with the goal of bringing interesting material and speakers to Tech in Motion members across the country.
Taking place in four major U.S. cities between March and June 2016, the two companies are expounding on the relationship between user experience and the digital age. Attendees can expect to learn from executives at local and national companies that offer consumer-facing products. Kicking off last month in New York City with a tech talk, the event series will travel to San Francisco in May, before concluding with two June events in Boston and Chicago.
See more photos of New York's UI/UX event on Tech in Motion's Facebook page.
User experience (UX) is becoming ever-more synonymous with customer experience and this has led many companies to value UX as a very high priority. With this in mind, it made sense to both parties to create UX-focused content in order to educate Tech in Motion members and local tech communities across the United States.
For Verizon, this partnership is a way to increase awareness of the new technologies that the company is working on, clarify what they are doing to increase the ease of in-person and online consumer experiences, gain insight into the brand’s public perception, and finally, help foster these local tech groups across the United States.
“I think the community we’re both trying to foster aligned perfectly and it was a natural fit to build and grow out a series that the tech community really values,” says Phil Burrows, a Verizon external communications coordinator and the person who has spearheaded the long-running partnership. “In partnering with Tech in Motion for the last two years [the experience has] been great. They really understand their audience and deliver highly engaging events which allow us to connect directly with the tech community. It’s hard to get that with other partnerships.”
For Tech in Motion, a partnership with Verizon brings diverse voices together across the nation to discuss the universal effect that user experience has on the consumer. For those not lucky enough to catch these discussions, this partnership also opens the door for additional custom event series with blue chip companies in the near future.
“We are excited to partner with an industry leader in the wireless space that’s making big strides in the user experience industry, and we could not be more excited to have Verizon share their knowledge, insight, and strategies with our membership,” says Mandy Walker, the Senior Manager of Marketing & Events with Tech in Motion.
“In the past, we’ve done these types of partnerships with a few other big names such as Microsoft and Blackberry, and in my experience, our community has responded well and learned a lot. We’re extremely happy to continue these types of partnerships with Verizon and with other large companies moving forward.”
These events will not only touch on all things UX, but will cover a gamut of topics including:
- the collection and implementation of data in order to improve design
- the intersection of user experience and network infrastructure
- a look at the future of UX
Each panel event will include executives with backgrounds in user experience, data science, and/or network infrastructure that work in companies ranging from large corporate to small startups. The panels are aimed to be balanced with knowledge across all areas of discussion and include panelists that are thought leaders in their own respective fields. They are geared for a wide audience and will not be over-technical.
Attend an event on UI/UX design or other tech topics in a city near you.
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