With Super Bowl 50 nearly upon us, viewers across America are preparing for one of the best few hours on television: the Super Bowl commercials airing between plays.
Super Bowl ads have historically been dominated by beverages and cars, but tech companies are making a bid to change that. In honor of technology taking over even the Super Bowl programming, here’s a preview of some Super Bowl 50 commercials from tech companies, and a few of the best from the past.
2016 Tech Company Super Bowl Commercial Debuts
LG, 2016. Actor Liam Neeson steps into the future and debuts in LG's TVs with OLED technology.
T-Mobile, 2016. “Unrestricted Bling.” Well played, T-Mobile, on the rebuttal of recent commercials from other mobile carriers.
Amazon, 2016. It’s Amazon AND Paypal’s first year getting into the Super Bowl commercial game, and Amazon isn’t taking it slow. Alec Baldwin and Dan Marino star in the footage, as well as this preview. “What about a snack stadium?”
Wix.com 2016. Brett Favre, Emmitt Smith, Terrell Owens, Larry Allen and Franco Harris trade in their football jerseys to be small business owners with the help of Wix.
Past Tech Company Super Bowl Ads:
Google, 2010. Google proves that they are still the number one search engine.
Microsoft, 2014. Microsoft breaking technology barriers to inspire others.
ETrade, 2013. Let’s not forget the introduction of the classic E*Trade baby.
In addition to these oldies and newcomers, Microsoft will be returning to the mix, along with a slew of other technology companies like Squarespace, Apartments.com (starring Jeff Goldblum) and gaming app Mobile Strike. Tax and payroll software company Intuit even ran a contest for a small business to win a 30-second spot (watch it here). It’s safe to say, technology companies are going to keep putting up the big bucks for Super Bowl commercials. Now, who wins for best tech company Super Bowl ad of 2016?